Oakley | ORIGINS
A LOVE STORY FROM 1984, CONTINUED ON VALENTINES DAY 2020.
Brand Strategy | Creative Direction | Content Direction | Script & Copywriting | Design
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https://www.oakley.com/en-us/origins-collection
After 36 years, Oakley turned-heads all over again.
In a nod to the past, the iconic Eyeshade was reimagined for 2020 in the form of the Sutro Eyeshade. Bearing a message of an eternal love for sport, there was only one day suitable to bring the story to life, Valentines Day.
A TRUE LOVE STORY
Beginning as all good love stories do, with a Valentines Day Gift.
The surprise package was delivered to some of Oakley’s biggest athletes and ambassadors, plus a selection of other friends-of-the-brand. It was also available in limited quantities to Oakley’s VIP customers as a special gift to their loved-ones.
PUTTING THE PRODUCT UP IN LIGHTS
Using 3D Design to create product content that caught the viewers attention, and copywriting that brought a smile to their face. Used across stores, media, digital and social.
CELEBRATING THE ORIGIN
Lastly, an immersive space, City of Origins, was created in the heart of street culture, Fairfax Ave, LA. The pop-up opened for three days, with a concept, layout, and programming that explored the city of LA, and the design, culture, and sports heritage that has been consistently evolving since the Olympics in 1984, the same year that the original Oakley Eyeshade was introduced.
See more here: https://www.highsnobiety.com/p/oakley-city-of-origins-la-pop-up/.
