Oakley | SEE THE GAME DIFFERENTLY
A NEW RULE FOR THE NFL, ALLOWING PLAYERS TO WEAR VISORS FOR THE FIRST TIME, SO WHY NOT SEE WHAT THE PLAYERS SEE?
Creative Direction
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Oakley not-only signed a partnership deal with the NFL, but revolutionised the game, with players now being cleared to wear Shields legally for the first time.
The best way to show this? Give the viewer an insight into what the NFL players see through their Prizm Shields. It’s a wonderful world…
Content on-point, but how to launch the partnership with a bang?
Take-over Times Square, NYC. Aligned content on every screen, a mini pitch installed in the square, and a surprise appearance from to of the NY Giants biggest stars.
