Oakley | KOKORO
UNIFYING THE OAKLEY COMMUNITY UNDER A SINGLE JAPANESE WORD, MEANING HEART, MIND, AND SPIRIT.
Creative Direction | Content Direction | Design
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Kokoro, a Japanese word meaning “Heart, Mind, Spirit” is the name of a collection designed in partnership with Japanese-born NYC-based artist, Meguru Yamaguchi. The collection celebrates a shared Love of Sport, unifying athletes of all abilities in a time where the need for community is greater than ever.
To show support for the world-changing pandemic that is effecting the lives of millions around the world, a partnership was created with the UN Foundation and the World Health Organisation, with $200,000 from sales of the collection being donated to the COVID19 Solidarity Response Fund.