Oakley | ONE LOVE
INSPIRING HOPE AND POSITIVITY DURING A TIME OF UNCERTAINTY, REWORKING A CLASSIC SONG ALONG THE WAY.
Brand Strategy | Creative Direction | Campaign Execution | Photography
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Love. A story told a thousand times, but never through the lens of sport. And yet sport never needed love more.
Bob Marley's "One Love" was a call for unity upon its release in 1965, but the sentiment could not be more relevant in 2020. The song, rewritten by Oakley athletes, including skate legend, Ryan Sheckler; world surf champion, Italo Ferriera; and WNBA superstar, Diamond Deshields, was performed by British-Jamaican singer-songwriter, Celeste.
Released to help positively impact and uplift the community during a time of turmoil.
THE SONG
Released through Spotify, alongside custom playlists from the featured athletes, and shared in regular rotation by SiriusXM as part of their celebration of Bob Marley’s 75th Birthday.
Caroline Buchanan, shot by David Spires. California, 2020.
Caroline Buchanan, shot by Jacob Lund. California, 2020.
Oksana Masters, shot by Jacob Lund. LA, 2020.
Diamond Deshields, shot by David Spires. LA, 2020.
Junior Skateboarder, shot by Jacob Lund. LA, 2020.
