Oakley | IT’S OK… ATHLETE STORIES
AWAY FROM THE FAMILY, PERFECTING THEIR CRAFT. THE LIFE OF A PRO ATHLETE.
Creative Direction
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Every athlete, professional and amateur, make sacrifices, and Oakley is here to say that “It’s Ok”.
But for the pro’s, when they are in the spotlight, people can see their passion and devotion, but they don’t always get to glimpse behind the curtain, into the life of an athlete away from the spotlight. Oakley is able to share examples of the sacrifices these athletes make…
MARK CAVENDISH
The fastest man on two wheels… and a devoted family-man who spends 85% of the year on the road.
BUBBA WATSON
Regularly seen as the joker in the golf world, with a naturally creative style of play… but that takes work.