Oakley | IT’S OK
TO LIVE-OUT YOUR OBSESSION, SOMETIMES YOU NEED TO MAKE SACRIFICES. AND IT’S OK.
Brand Strategy | Creative Direction | Content Direction | Script & Copywriting
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Sometimes, those who have a sporting obsession just need someone to say “it’s ok”. It’s ok to skip-out on dinner, to leave early, to take the afternoon off. And that’s what Oakley did. Gave those who needed an excuse to jump-on their bike or to hit the mountain, an excuse to do so.
THE SONG
To bring the story to life, to really show the audience that Oakley understands, a song had to be written and composed from scratch. An ode to the committed audience, reaching over 40 million people.
