Oakley | WINTER OLYMPICS
CELEBRATING THE WINTER OLYMPICS AND SHOWING THE POWER OF TEAM OAKLEY.
Brand Strategy | Creative Strategy | Creative Direction | Content Direction
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Just like the summer edition, the Winter Olympics is a moment for winter-sport athletes to inspire the world, and Oakley was there to ensure everyone understood the sacrifices the athletes make, plus allow anyone to own a piece of the games fro themselves.
This was achieved through two pillars - Product and Athletes.
PRODUCT
The Harmony Fade Collection, inspired by the orange fire that burns inside the participants, and the yellow sun that lights their path.
ATHLETES
Focusing on three of the biggest stars competing in Korea and the sacrifices they made to be there.
Starting with Mikaela Shiffrin and an edit released on New Years Day, showing Mikaela pushing constantly striving to improve, while all others are out enjoying the start of a new year…
Following Mikaela was Stale Sandbech, one of the most visually-impressive snowboarders competing in Korea. For Stale, his training means practice, practice, and more practice, even if the occasional flight is missed…
Last, but definitely not least, was the young talent that took the Olympics by storm, Chloe Kim. Definitely not your average teenager…