Single O | REBRAND
UPDATING the direction of An amazing BRAND, WITHOUT LOSING ITS UNIQUE IDENTITY.
Brand Strategy | Creative Direction | Copywriting | Design | Digital UX
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Single O is one of the most iconic specialty coffee brands out there - almost 20 years of sourcing, sampling, cupping, roasting and blending world-class coffee.
From 2013, the brand had kept a very consistent look. Great, right?
But as the world and the F&B industry had evolved, this consistency had turned into stagnation.
An update was much needed to bring the brand into a newer, modern, more environmental space.
The challenge was clear - how do you update a brand, move it into a new space, but without losing what’s unique. Without moving away from the founders long-term philosophy - remain discoverable.
Well, we gave it a crack!
Design
Updating the logo, moving from Single O to just a single o. Introducing cleaner, more confident brand-mark.
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Moving the font-pack to a modern, bolder style, used in ways that still suits the raw Single O aesthetic.
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Ensuring the unique hand-touch element remains, with more variation in how these overwrites and illustrations are used.
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PACKAGING
Keeping the craft nature of the packaging, while moving into a bolder, more modern, design-led space.
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Made from rapidly renewable plant materials, they're 100% home compostable, have 50% less carbon impact, will use 73% less fossil fuel and save 10 tonne of traditional plastic.
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Zipperless, reducing carbon by another 12% and allowing us to produce some long-life enviro-friendly bag clips instead, with art by the skate-art legend, Brett Chan.
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Merchandise
Partnering with Kinto out of Japan, who specialise in balancing beauty and usability, to create a branded collection of travel cups.
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Working with the crew at The Common Good Co. on creating an apparel collection made 100% from recycled materials.
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Brand Touchpoints
Updating the Single O cafes in Australia and Japan, the heart of what makes this brand special and the most important consumer touchpoint.
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Social Media - Instagram, TikTok, Pinterest & more - where the challenge is to bring the Single O cafe-spirit to the hands of a consumer.
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Complete redesign of the global website, bringing bolder content and messaging to the brand destination. Coming soon…
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