Oakley | SKATE & SURF, JAPAN
AS TWO NEW SPORTS HIT THE OLYMPIC STAGE IN TOKYO, WE TOOK A STEP INTO WHAT SURF & SKATE REALLY MEAN TO THE COUNTRY, THE CULTURE, AND THE COMMUNITIES.
Creative Direction | Content Direction | Content Release Strategy
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There’s no doubting that the Olympics is the biggest mass-reach sporting event in the world. From kids in California to grandparents on the Gold Coast, the viewing audience is huge. But is that the best thing for all sports? Is it really the pinnacle of a participants career?
Skateboard and Surf are two sports that don’t always follow the rules. They’re built on creativity and disruption.
So, as these two sports hit the mainstream of sport and culture, we spent time looking at where they really came from, what they stand for, and where they’re going within Japan, through two short-form documentary episodes.