Oakley | BE WHO YOU ARE - QUEENS
how can you talk about individuality without mentioning new york, specifically the community in queens.
Creative Direction
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As baseball superstar Francisco Lindor headed to the New York Mets, the stories were all about him, the team and baseball-success. But what about the community in Queens, NY?
Oakley was well placed to share this story. The brand already supported some locals, like Nigel Sylvester, and community projects, like Lifecamp Inc.
The hero content was released the day before Francisco’s first game for the New York Mets, across digital platforms, press and television.
The Zine
Given-out at news-stands in New York, outside Citi Field, in all North American stores, and with online orders in North America.
The Community
The many different faces of Queens.
To see more of the Be Who You Are content, feel free to take a look HERE.