Oakley | KATO
AN INNOVATIVE PRODUCT REQUIRES A LAUNCH MOMENT THAT MAKES PEOPLE STOP IN THEIR TRACKS.
Creative Strategy | Creative Direction | Content Direction | Copywriting | Release Strategy
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OAKLEY KATO
The future of eyewear.
Frameless, with a mask-like feel, allowing the wearer to unlock their inner superpowers.
Representing more than just the release of a new product, the activation became a moment to remind everybody that anything is possible, that superheroes are not just found in comic books, but in real life, and anyone can aspire to be better than they ever imagined.
this is innovation.
this is Oakley.
THE LAUNCH
A futuristic POD arrives on your doorstep.
It’s labelled for Authorised Personnel Only.
Some simple launch instructions are included.
The rest is history.
“That’s beyond the type of theatre you expect, even from a brand like Oakley, but is the Kato worth such an introduction…? YES!”
THE BACKGROUND
45 years of research, learning, design, and innovation, all wrapped into one frame.
THE CONTENT
Bringing Kato to life through engaging content.
Video, social, print, and everything in-between.
