OKX | AUSTRALIA LAUNCH
launching okx, the future of web3, into australia the week of the melbourne f1 gp. impactful. engaging. newsworthy.
Strategic Insight | Creative Direction | Content Direction | Design
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OKX isn’t your average cryptocurrency exchange.
Faster, better, stronger, this all-encompassing web3 ecosystem covers everything from crypto-trading, to a NFT marketplace, to a customised build platform for developers.
So, how do you welcome this platform into Australia with an experience that gets the industry excited, while also creating news and awareness to the mass audience?
THE EXPERIENCE
A VIP, invite-only evening at one of the most iconic venues in Australia, The Arts Centre Melbourne. Bringing the OKX web3 ecosystem to life in a big and impactful way, while adding some surprise-moments that the audience will never forget.
PART ONE
The start of the night, in the upstairs entertainment area of the Arts Centre, featuring a gallery, live-music, food, drinks and a special guest.
Entryway | Hello Australia.
NFT Gallery | Showcasing the NFT Marketplace, with QR codes to the artwork on the OKX platform.
NFT Gallery | Showcasing the NFT Marketplace, with QR codes to the artwork on the OKX platform.
Live Music | Classical takes on modern songs, to fit to the Arts Centre space and the OKX brand.
Location | A classically styled venue, the entertainment space,
Arts Centre Melbourne.
NFT Gallery | Showcasing the NFT Marketplace, with QR codes to the artwork on the OKX platform.
The Bar | Bespoke bar and drinks menu, designed to bring the best of Australia’s beverages into the event.
Surprise Guest | Australian F1 Driver, Oscar Piastri, surprised guests with a special appearance and Q&A.
PART TWO
When guests thought the best was done, the real moment was unveiled, with guests led through a hidden entryway and into the famous Pavilion Room. An auditorium-style room with circular ceiling with custom “OKX-green” neon lighting, black curved walls, and a 15m wide LED screen.
Entry | Guests entering the main room through the hidden entryway.
The Space | The famous Pavilion Room, completely redesigned in a modern-tech aesthetic.
The Content | Bespoke F1-inspired content playing to the audience on the custom 15m-wide, curved, LED screen.
The Content | Bespoke F1-inspired content playing to the audience on the custom 15m-wide, curved, LED screen.
Surprise Guests, Pt2 | Aussie heroes, F1 driver, Daniel Ricciardo and Snowboarder, Scotty James, join the party for a special Q&A.
The View | The viewing deck was open to guests after the Q&A, giving them the best views of Melbourne CBD.
Party | The night ended with a party, a modern vibe in a very traditional Australian venue.
The Content | Bespoke F1-inspired content playing to the audience on the custom 15m-wide, curved, LED screen.
Surprise Guests, Pt2 | Aussie heroes, F1 driver, Daniel Ricciardo and Snowboarder, Scotty James, join the party for a special Q&A.
Interactive Screens | These interactive screens gave guests the chance to play and test the OKX app live in the venue.
Party | The night ended with a party, a modern vibe in a very traditional Australian venue.
MELBOURNE CITY PROJECTIONS
On the night and throughout the Formula One weekend, city-wide projections made-sure to get the OKX name out into the world.
