THE PARTNERSHIP

KFC, known for offering serious indulgence for not so serious people, and PUBG, an immersive gaming experience where you always want more, launched their first ever global partnership, unlocking in-game integration expanding the campaign into the real world.

THE ACTIVATION

Ordering KFC in the real world is the consumers way into the PUBG game, while in the virtual world, entering a not-so-real KFC restaurant is the way to unlock more. Simply put, consumers need to LOAD UP and DIVE IN.

THE HERO CONTENT

Running across 19 markets globally, through Television, Live-Streaming, Catch-up, Online and through gaming networks.

THE REAL WORLD

Activations in the real world include social content, web takeovers, in-store displays, paid media, earned media, and experiential moments.

THE VIRTUAL WORLD

In the PUBG world, in the land of Erangel, the KFC integration speaks for itself.