![](https://images.squarespace-cdn.com/content/v1/5fac5423f44df56affadfd23/1605613224375-FR6699FMKSP2KT689YIV/CAN%27T+STOP+-+Michele.png)
Oakley | CAN’T STOP
REAL PEOPLE, OAKLEY FANS, THEIR REAL STORIES OF SPORTING OBSESSIONS.
Creative Direction | Script & Copywriting
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Social media is obviously a place for people to share their real stories. Stories that show dedication to certain sports or hobbies. We took two of the stories we found through social-listening and showcased them to the world, heroing the hidden superstars who deserve the limelight.
MICHELE GONZALEZ
Army vet. Mother of two. City worker. Marathon runner.
While others sleep, Michele runs. She embodies the Can’t Stop attitude that is Oakley, with 4am starts that take her into the streets with a headlamp, and post-work training sessions going into the night… before getting-up and doing it all over again.
AYESHA MCGOWAN
Music teacher. City rider. Aspiring pro-cyclist.
Ayesha is driven and dedicated, aiming to be the first African-American Professional Female Cyclist. She works hard, teaching music to the next generation, and trains even harder, taking her position as a role model very seriously.